---
title: "Optimizely Web Experimentation"
id: "88764"
type: "integrations"
slug: "optimizely-web-experimentation"
published_at: "2026-01-22T16:44:05+00:00"
modified_at: "2026-01-22T16:44:05+00:00"
url: "https://tealium.com/integrations/optimizely-web-experimentation/"
markdown_url: "https://tealium.com/integrations/optimizely-web-experimentation.md"
excerpt: "Optimizely Web Experimentation is a platform that allows you to experiment via A/B or multi-variant testing on any channel or device with an internet connection."
taxonomy_integration_categories:
  - "Personalization"
taxonomy_integration_devices:
  - "Web Browser"
taxonomy_integration_types:
  - "Device-Based Delivery"
---

Personalization

# Optimizely Web Experimentation

## Join a live demonstration of Tealium's native support for Optimizely Web Experimentation to see how Tealium makes it easier to implement and enrich this part of your digital stack.

[Get a Demo](/cdh-demo-2)

Optimizely Web Experimentation is a platform that allows you to experiment via A/B or multi-variant testing on any channel or device with an internet connection.

## Supported Integration Types

### Optimizely Web Experimentation can be integrated in the following ways:

Device-Based Delivery These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

## Supported Device Types

### Optimizely Web Experimentation can be integrated in the following ways:

Web Browser These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

## 2025 Future of Customer Data

#### Discover how real-time customer data is reshaping industries in the latest edition of our groundbreaking annual report.

[Get the Report](/resource/whitepaper/2025-state-of-the-cdp/)

### Submitted! Thank you!