---
title: "Optimizely"
id: "50565"
type: "integrations"
slug: "optimizely"
published_at: "2022-02-10T23:19:55+00:00"
modified_at: "2024-04-04T16:16:27+00:00"
url: "https://tealium.com/integrations/optimizely/"
markdown_url: "https://tealium.com/integrations/optimizely.md"
excerpt: "Leverage the Tealium and Optimizely integration to manage the Optimizely Tag (both Synchronous & Asynchronous implementation options), allowing you to deliver personalized experiences or create more targeted tests. Optimizely is a world-class website optimization platform, providing A/B and multivariate testing..."
taxonomy_integration_categories:
  - "Personalization"
taxonomy_integration_devices:
  - "Web Browser"
taxonomy_integration_types:
  - "Device-Based Delivery"
---

Personalization

# Optimizely

## Join a live demonstration of Tealium's native support for Optimizely to see how Tealium makes it easier to implement and enrich this part of your digital stack.

[Get a Demo](/cdh-demo-2)

Leverage the Tealium and Optimizely integration to manage the Optimizely Tag (both Synchronous & Asynchronous implementation options), allowing you to deliver personalized experiences or create more targeted tests. Optimizely is a world-class website optimization platform, providing A/B and multivariate testing that is incredibly powerful and easy-to-use. Optimizely enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic, gather immediate results, and start achieving goals. Over 5,000 enterprises have adopted Optimizely, including Starbucks, Disney, eBay, Weather.com, Demand Media, and Crate & Barrel.

## Supported Integration Types

### Optimizely can be integrated in the following ways:

Device-Based Delivery These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

## Supported Device Types

### Optimizely can be integrated in the following ways:

Web Browser These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

## Features

### This integration offers these features:

### Optimizely (Async)

Tealium gives you the flexibility to manage the Optimizely tag asynchronously

### Optimizely (Sync)

Tealium gives you the flexibility to manage the Optimizely tag synchronously.

## 2025 Future of Customer Data

#### Discover how real-time customer data is reshaping industries in the latest edition of our groundbreaking annual report.

[Get the Report](/resource/whitepaper/2025-state-of-the-cdp/)

### Submitted! Thank you!