---
title: "Oracle Responsys"
id: "50572"
type: "integrations"
slug: "responsys"
published_at: "2022-02-10T23:19:55+00:00"
modified_at: "2024-09-09T21:34:59+00:00"
url: "https://tealium.com/integrations/responsys/"
markdown_url: "https://tealium.com/integrations/responsys.md"
excerpt: "Leverage the Tealium and Responsys integration to deploy and manage the Responsys client-side tag, as well as send enriched Visitor information via AudienceStream for more personalized email campaigns. The most respected brands across the globe use the Responsys Interact Marketing..."
taxonomy_integration_categories:
  - "Email"
taxonomy_integration_devices:
  - "Connected Devices"
  - "Mobile"
  - "Web Browser"
  - "Your Server"
taxonomy_integration_types:
  - "AudienceStream"
  - "Device-Based Delivery"
---

Email

# Oracle Responsys

## Join a live demonstration of Tealium's native support for Oracle Responsys to see how Tealium makes it easier to implement and enrich this part of your digital stack.

[Get a Demo](/cdh-demo-2)

Leverage the Tealium and Responsys integration to deploy and manage the Responsys client-side tag, as well as send enriched Visitor information via AudienceStream for more personalized email campaigns. The most respected brands across the globe use the Responsys Interact Marketing Cloud to manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display and the web.

## Supported Integration Types

### Oracle Responsys can be integrated in the following ways:

AudienceStream These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.Device-Based Delivery These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

## Supported Device Types

### Oracle Responsys can be integrated in the following ways:

Connected Devices Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.Mobile Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.Web Browser These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.Your Server Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

## Features

### This integration offers these features:

### Merge Visitor into Profile Extension

### Merge Visitor into Supplemental Table

### Merge Visitor into List

### Send Transactional Campaign Email

### Trigger Custom Event

### Responsys Conversion Event Tracking

The Responsys Conversion pixel tracks web page conversion events

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[Get the Report](/resource/whitepaper/2025-state-of-the-cdp/)

### Submitted! Thank you!