---
title: "The Trade Desk Universal Pixel"
id: "51031"
type: "integrations"
slug: "the-trade-desk-universal-pixel"
published_at: "2022-02-10T23:22:43+00:00"
modified_at: "2025-10-09T16:55:08+00:00"
url: "https://tealium.com/integrations/the-trade-desk-universal-pixel/"
markdown_url: "https://tealium.com/integrations/the-trade-desk-universal-pixel.md"
excerpt: "The Trade Desk Universal Pixel enables marketers to gain more visibility into user data, and analyze reporting at a more granular level using the Data Element Report."
taxonomy_integration_categories:
  - "Analytics"
  - "Identity"
  - "Mobile"
taxonomy_integration_devices:
  - "Mobile"
  - "Web Browser"
taxonomy_integration_types:
  - "Device-Based Delivery"
---

Analytics

Identity

Mobile

# The Trade Desk Universal Pixel

## Join a live demonstration of Tealium's native support for The Trade Desk Universal Pixel to see how Tealium makes it easier to implement and enrich this part of your digital stack.

[Get a Demo](/cdh-demo-2)

The Trade Desk Universal Pixel enables marketers to gain more visibility into user data, and analyze reporting at a more granular level using the Data Element Report.

## Supported Integration Types

### The Trade Desk Universal Pixel can be integrated in the following ways:

Device-Based Delivery These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

## Supported Device Types

### The Trade Desk Universal Pixel can be integrated in the following ways:

Web Browser These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.Mobile Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

## 2025 Future of Customer Data

#### Discover how real-time customer data is reshaping industries in the latest edition of our groundbreaking annual report.

[Get the Report](/resource/whitepaper/2025-state-of-the-cdp/)

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