Join a live demonstration of Tealium's native support for Twitter Universal Website Tag to see how Tealium makes it easier to implement and enrich this part of your digital stack.
The Twitter Universal Website Tag (UWT) enables you to measure your return on investment by tracking the actions users take after viewing or engaging with your ads on Twitter. Twitter's conversion tracking lets you attribute conversions beyond last link click, to include actions driven by all types of ad engagements (like link clicks, Retweets, or likes) and impressions.
Supported Integration Types
Twitter Universal Website Tag can be integrated in the following ways:
Device-Based Delivery
Device-Based Delivery
These connectors send data to the desired vendor or service directly from the client or device where the data is originating.
Supported Device Types
Twitter Universal Website Tag can be integrated in the following ways:
Web Browser
Web Browser
These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
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