About Twitter Universal Website Tag

The Twitter Universal Website Tag (UWT) enables you to measure your return on investment by tracking the actions users take after viewing or engaging with your ads on Twitter. Twitter's conversion tracking lets you attribute conversions beyond last link click, to include actions driven by all types of ad engagements (like link clicks, Retweets, or likes) and impressions.

The 2022 State of the CDP Report

See how customer data platforms (CDPs) are helping marketers drive ROI and adapt to key challenges in 2022.

Get the Report