---
title: "Viant VDP Conversion API"
id: "91416"
type: "integrations"
slug: "viant-vdp-conversion-api"
published_at: "2026-04-14T17:13:27+00:00"
modified_at: "2026-04-14T17:14:13+00:00"
url: "https://tealium.com/integrations/viant-vdp-conversion-api/"
markdown_url: "https://tealium.com/integrations/viant-vdp-conversion-api.md"
excerpt: "The Viant VDP Conversion API enables server-to-server transmission of conversion events to activate measurement, reporting and optimization use cases within Viant DSP. By sending privacy-safe, first-party conversion data in real time, the connector helps power more reliable attribution, optimization, and..."
taxonomy_integration_categories:
  - "Analytics"
taxonomy_integration_devices:
  - "Web Browser"
  - "Your Server"
taxonomy_integration_types:
  - "AudienceStream"
  - "EventStream"
---

Analytics

# Viant VDP Conversion API

## Join a live demonstration of Tealium's native support for Viant VDP Conversion API to see how Tealium makes it easier to implement and enrich this part of your digital stack.

[Get a Demo](/cdh-demo-2)

The Viant VDP Conversion API enables server-to-server transmission of conversion events to activate measurement, reporting and optimization use cases within Viant DSP. By sending privacy-safe, first-party conversion data in real time, the connector helps power more reliable attribution, optimization, and campaign performance insights across Viant’s advertising platform.

## Supported Integration Types

### Viant VDP Conversion API can be integrated in the following ways:

AudienceStream These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.EventStream These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

## Supported Device Types

### Viant VDP Conversion API can be integrated in the following ways:

Web Browser These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.Your Server Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

## 2025 Future of Customer Data

#### Discover how real-time customer data is reshaping industries in the latest edition of our groundbreaking annual report.

[Get the Report](/resource/whitepaper/2025-state-of-the-cdp/)