Join a live demonstration of Tealium's native support for Webtracker – a Selligent Marketing Cloud product to see how Tealium makes it easier to implement and enrich this part of your digital stack.
About Webtracker – a Selligent Marketing Cloud product
Selligent Marketing Cloud's Webtracker module enables tracking of actions where a person within a journey is redirected to an external website. Since a digital journey is often a call to action, Selligent Marketing Cloud leverages Webtracker to understand the whereabouts of a contact within the external platform in order to calculate both direct or indirect conversions or execute follow-up actions.
Supported Integration Types
Webtracker – a Selligent Marketing Cloud product can be integrated in the following ways:
Device-Based Delivery
Device-Based Delivery
These connectors send data to the desired vendor or service directly from the client or device where the data is originating.
Supported Device Types
Webtracker – a Selligent Marketing Cloud product can be integrated in the following ways:
Web Browser
Web Browser
These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
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