About Webtracker – a Selligent Marketing Cloud product

Selligent Marketing Cloud's Webtracker module enables tracking of actions where a person within a journey is redirected to an external website. Since a digital journey is often a call to action, Selligent Marketing Cloud leverages Webtracker to understand the whereabouts of a contact within the external platform in order to calculate both direct or indirect conversions or execute follow-up actions.

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