About Yahoo! Conversion

Tracking and analysis of your Yahoo Search Marketing or YSM account helps you determine your website's conversion by keywords and ads. Advertisers can arrive at an intelligent marketing decision using the analytics data provided by the tracking and analysis process. Tealium allows you to implement and manage Yahoo! Conversion's JavaScript tag with ease through Tealium iQ. With our wizard-driven integration, you can create load rules to determine when and where to trigger this vendor. In addition, Tealium iQ's data mapping feature allows you to control which data points are shared with this vendor.

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