Mobile, IoT and Connected Devices

IoT and OTT – Users interact with brands in a wide variety of ways, including on a growing number of mobile devices and over-the-top (OTT) devices, such as smart TVs, set top boxes, and gaming consoles. It’s important to capture and correlate this user behavior across every channel to provide an optimized experience. Tealium offers native app support for a growing list of devices including those powered by Apple iOS and Google’s Android, as well as OTT devices such as Apple TV, Chromecast and Roku.

Stitch Visitors Across Devices – Customer behaviors are constantly evolving– they research and browse products on mobile devices, abandon shopping carts on their tablets and make purchases on desktop computers—sometimes in a single user session. Digital businesses need the ability tap into their 1st party data and build single customer profiles across devices, in order to have a true understanding of customer behavior, value and campaign performance. With Tealium, you can stitch visitor profiles across sessions, (from unknown to known) through devices and offline channels.

Tealium Supports All Mobile – When it comes to data collection and delivery for mobile and connected devices, you need options that work for your business and your budget. Data can be collected and delivered in two different ways— client-side (browser-based) via tags and cloud-based delivery (server-side) via APIs. Tealium provides users with options and the ability to choose based on business and strategic needs.