最適な組み合わせ：Adobe Experience Cloud + Tealium Customer Data Hub

Own Your Data to Build a Vendor Neutral Data Foundation – With technology and behavior evolving so rapidly, brands need a data foundation that can move across venues and technologies seamlessly. This means creating a data foundation that is directly owned (no data buy backs, no restrictions on use) and built around 1st party data (incorporating 2nd and 3rd party data as needed).

Easily Deploy and Use the Adobe Experience Cloud ID – Tailored tools to help leverage the Experience Cloud ID Service (formerly, Marketing Cloud ID) facilitating cross-domain and cross-device tracking along with synchronization of IDs across 1st, 2nd and 3rd party datasets.

Agile, Simple Data Management –

a. Point and Click Data Mapping – Gain reporting agility with easy data mapping allowing for quick and simple incorporation of data into reports.

b. Simplified Data Transformation – Easy-to-use interface for transforming data as needed, instead of using complicated VISTA rules.

c. Manage Data More Efficiently – Make global analytics changes with a single click by leveraging inheritance.

Ease the IT Bottleneck – Give marketers easy tools to deploy Adobe programs and products. Launch Adobe Target tests and make rapid s_code.js updates in Adobe Analytics without any IT support needed, allowing for quicker time to market and more strategic use of IT resources.

Improve Acquisition Audiences – Point and click data mapping for Adobe Audience Manager allows you to build better acquisition audiences by making it easier to leverage the data you want to use. Also supply Audience Manager with first party data profiles that can be used to create effective lookalike audience targeting.

Extend the Value of Your Adobe Investment – With a wide-ranging collection of Adobe tools, it can be challenging to manage programs consistently across them. Data is the common thread that can be used to unify experience across your Adobe toolset and beyond to incorporate your current and future tech stack.

Full Stack Identity Resolution – Build and share a single view of the customer across every technology in your stack, beyond just Adobe products. This single customer view becomes the basis for analysis and data activation enterprise-wide to drive consistent and relevant customer engagement.

Get Data Governance Tools – 

a. Improve Workflow and Data Processes – Assign roles and permissions, limit or enable data sharing, and see and control the flow of data.

b. Reduce Risk with Improved Regulatory Compliance – Address GDPR, global privacy compliance and other regulatory needs by running Adobe products through Tealium to gain unparalleled control over data governance procedures.

Really Real-Time Data Sharing – Real-time data sharing across the entire Adobe platform allows marketers to create truly amazing experiences at the right time.

Drive More Personalized Experiences – Turnkey integration into Adobe Experience Manager creates a modular data layer that enables you to drive more personalized experiences.

Maintain High Performance Campaigns with API Hub – Server side API with Adobe Analytics, Target and Campaign for high performance marketing in web, mobile, IoT, Connected Devices, Kiosks, etc.

Flicker-free – Risk-free, flickerless deployment of Adobe Target for smoother testing and personalization to drive the best possible results.