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Ever wonder what all the buzz is about social media? The folks at Common Craft have done the best job I’ve seen explaining social media. Enjoy. Media for the people, by the people.

Ever tried measuring the return on investment of your press releases? Although seemingly simple, the process turns out to be more complex than one might think. Recently we published a press [...]

An unscientific approach!!! One of my favorite tools to see trends, patterns and seasonality associated with search terms is Google Trends. It lets you see trends associated with specific [...]