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We are pleased to announce the availability of version 2 of Tealium Universal Tag. The new version provides many new enhancements following several enterprise-level web analytics deployments with [...]

One way to make web analytics actionable is to break the site into different sections (such as home pages, category pages, etc.) and generate reports specific to those pages/sections. In this [...]

If you’re a media site, one of the most critical measurement objectives is to assess the success of your content. But how does one go about measuring this? Default web analytics reports [...]