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Monthly Archive for: "October, 2013"
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By Terrence Morrissey
In digital marketing, Enterprise Tag Management, Standard, Tag Management Posted October 30, 2013

From the Sales Trenches: Top Five Questions Marketers Ask About Implementing Tealium’s Tag Management Solution

Sales professionals have one of the most exciting roles here at Tealium because we’re constantly engaged in interesting conversations with potential customers about what’s new, what’s working and [...]

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By Jay McCarthy
In Data, data analytics, digital marketing, Enterprise Tag Management, Tag Management Posted October 25, 2013

How to Prevent Your Universal Analytics Implementation From Becoming a Universal Time Sink

If you’re a long-time fan of Google Analytics, as many of us are, I’m sure you’re excited to take advantage of the new Google Universal Analytics features. There’s only one thing standing in your [...]

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By Ariel Geifman
In Data-driven Marketing, digital marketing, Standard, Web Analytics Posted October 23, 2013

4 Mission-Critical Insights from Heatmaps and Visitor Recordings

Editor’s Note: This is part of an ongoing guest blog series with digital marketing leaders, including many of the 500+ marketing vendors that are integrated into the Tealium tag management [...]

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By tealium
In digital marketing, Personalization, Standard, Uncategorized Posted October 18, 2013

Optimizing Website Strategy: 5 Questions with Ektron

Editor’s Note: This is part of an ongoing interview series with digital marketing leaders, including many of the 500+ marketing vendors and partners that are integrated into the Tealium tag [...]

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By Andrew Edwards
In digital marketing, Enterprise Tag Management, Standard, Tag Management, Web Analytics Posted October 8, 2013

Closing the Analytics Action Gap

Editor’s Note: This is part of an ongoing blog series with digital marketing leaders, including many of the 500+ marketing vendors that are integrated into the Tealium tag management platform. [...]

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By Richard Wright
In digital marketing, Enterprise Tag Management, Standard, Tag Management Posted October 4, 2013

Marketing in a Digital World: Viewpoints from DMEXCO 2013

For two days every September, Cologne, Germany, becomes the global hub of digital marketing at DMEXCO. For those of you that are unfamiliar with this trade show, allow me to paint a picture with [...]

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