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The year was 2000, and I was working in Washington, D.C., fresh out of college (James Madison) for a Y2K remediation software company (remember Y2K?). Ready for a change, I decided to move to San [...]

Ever tried explaining tag management to a non-digital marketer? It can take just a little bit of explanation, starting with what tags are, the important role they play, and why these little bits [...]