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For years, marketers have relied on visit-based measurement to optimize their marketing channels, resulting in lots of analysis, but little action. Today’s marketers need to embrace visitor-based [...]

The age of real-time omnichannel personalization is here, which is both a great opportunity and challenge for marketers: namely, how do you implement effective personalization without [...]

Digital Velocity Europe returned to London for its third annual edition last month and our user conference continues to get bigger and better every year. Digital marketing and analytics [...]