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The data layer is among the most strategic parts of your marketing technology strategy. Simply put, it’s the foundation from which you’ll be able to build real-time, forward-looking, [...]

Since we last spoke, I have noted additional signs of “hyper-BS” surrounding the term Big Data. One of the most interesting ones I saw was while I was on my way to the office and noticed a car [...]

Friends, I have something very serious to discuss with you today. As you may have heard, there is a huge problem greatly impacting all of us. In fact, should we not do something about it, I would [...]

I suppose when you’ve been in the digital marketing space long enough, frustration will inevitably take hold when working with your marketing data. I think I do a reasonably good job of brushing [...]

As marketers we often feel that we are like a ringmaster at a circus. I repeatedly hear that quintessential organ music in my head when I think of the numerous marketing programs we currently [...]

If you’re a long-time fan of Google Analytics, as many of us are, I’m sure you’re excited to take advantage of the new Google Universal Analytics features. There’s only one thing standing in your [...]