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Customer data onboarding is a practice that makes a crucial connection between offline and known data on a customer so it can be leveraged as online audience segments within a marketers strategy. [...]

Adam Corey, VP of Marketing at Tealium, was recently published in the Huffington Post on Data Protection & AI. In his piece he states: “For marketers, this evolution in machine learning [...]

Andrew Edwards, co-founder of the Digital Analytics Assocation (DAA) CEO at Technology Leaders, and Managing Partner at Efectyv Marketing joined a panel of web analytics industry pioneers at [...]