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    Tag Management and Audience Segmentation Tag Management and Audience Segmentation Tag Management and Audience Segmentation
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    Customer Centricity

     Redefining ‘Real Time:’ Why Modern Marketers Need to Rethink the Way They View Fast Data
    1
    By Jay Calavas
    In Customer Centricity
    Posted June 11, 2015

    Redefining ‘Real Time:’ Why Modern Marketers Need to Rethink the Way They View Fast Data

    Among the many buzzwords in today’s digital marketing vernacular, “real time” likely ranks as one of the most overused – and misunderstood – terms out there. For the month of April, the term [...]

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     What is a Real-time Enterprise Data Platform?
    0
    By Erik Bratt
    In Customer Centricity
    Posted June 9, 2015

    What is a Real-time Enterprise Data Platform?

    READ MORE
     What is the biggest challenge for marketers so far in 2015?
    1
    By Richard Wright
    In Customer Centricity
    Posted June 1, 2015

    What is the biggest challenge for marketers so far in 2015?

    Digital Velocity Europe 2015 is just around the corner, on 11th June, and we are looking forward to another great day of discussing the latest digital trends, as well as ongoing challenges and [...]

    READ MORE
     10 Ways Tealium Powers Marketing Automation Programs
    0
    By Adam Corey
    In Customer Centricity
    Posted May 28, 2015

    10 Ways Tealium Powers Marketing Automation Programs

    One of the questions we get at Tealium is how we work with different technologies. With so many solutions touting the same goal, it can often be difficult to understand how these marketing [...]

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     One Segment, Many Channels: How to Maximize Your Customer Data
    0
    By Dan George
    In Customer Centricity
    Posted May 21, 2015

    One Segment, Many Channels: How to Maximize Your Customer Data

    One of the best things that happens when a client engages with our Tealium AudienceStream™ real-time enterprise data platform  is the discovery of new ways of solving old problems. We’re [...]

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     Atmospheric Marketing … with a Side of Bacon
    2
    By Adam Corey
    In Customer Centricity
    Posted May 5, 2015

    Atmospheric Marketing … with a Side of Bacon

    Here’s the question: how do you engage and pique the curiosity of 400+ digital marketers and technologists? Especially when this group has been around the block a few times, and has seen [...]

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     American Eagle, EA, Hyatt, L.L. Bean, Luxottica, VMware and Other Major Brands to Debut at Digital Velocity
    0
    By Erik Bratt
    In Customer Centricity
    Posted April 8, 2015

    American Eagle, EA, Hyatt, L.L. Bean, Luxottica, VMware and Other Major Brands to Debut at Digital Velocity

    Nineteen customer speakers representing 16 brands will take the stage next week at Digital Velocity 2015, covering a range of key digital marketing topics, from real-time marketing and mobile [...]

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    0
    By Erik Bratt
    In Customer Centricity
    Posted December 16, 2014

    How to Become a Better Marketing Technologist

    Earlier this month, I wrote a column for MarketingLand called “5 Ways to Embrace Your Inner Marketing Technologist,” in which I explored some different ways that marketers could [...]

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    0
    By Erik Bratt
    In Customer Centricity
    Posted October 22, 2014

    Infographic: How Developing a Formal Martech Strategy Pays Off Big

    Marketing technology is critical to any marketing strategy, but only if you manage it right. As our exclusive new survey with the CMO Council discovers, most senior marketers are falling short [...]

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    0
    By Erik Bratt
    In Customer Centricity
    Posted August 14, 2014

    6 Questions with ChiefMartec.com’s Scott Brinker

    Editor’s Note: If there’s anyone who’s been at the forefront of the trend regarding technology’s increasingly important role in today’s digital marketing [...]

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