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MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week. [...]

Welcome to 2018. The year Quantum Computing, Artificial Intelligence (AI) and Machine Learning will become commonplace – allowing businesses to process masses of data at lightning speed. [...]

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the [...]

Being customer-centric and digitally focused is quickly becoming a competitive differentiator for brands and being able to make insights-driven decisions for the business comes down to having [...]

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the [...]

Customer data onboarding is a well-accepted marketing practice as it makes a crucial connection between offline and known data on a customer available as online audience segments marketers can [...]

Since the beginning of time companies of all sizes have been collecting various sources of data while attempting to correlate them into a single source of truth.   The convoluted process looks [...]

A few years ago when Tealium first began recommending data layer implementations to its clients, there was a little bit of uncertainty. Would marketing teams be able to convince IT that it was [...]

If you’re a long-time fan of Google Analytics, as many of us are, I’m sure you’re excited to take advantage of the new Google Universal Analytics features. There’s only one thing standing in your [...]

We realize it’s been strangely quiet recently on this blog. It’s been a super busy fall with client projects, especially with Universal Tag implementations and as a result, this blog [...]