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As marketers we often feel that we are like a ringmaster at a circus. I repeatedly hear that quintessential organ music in my head when I think of the numerous marketing programs we currently [...]

Jim Sterne, founder of the Digital Analytics Association (DAA) and eMetrics Summit, was the keynote speaker at Digital Velocity. In his presentation, “Nimble Digital Marketing [...]

Forrester Research’s Joe Stanhope, one of the industry’s leading authorities on tag management, recently gave his take on numerous hot topics, including the role of tag management in [...]