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One way to make web analytics actionable is to break the site into different sections (such as home pages, category pages, etc.) and generate reports specific to those pages/sections. In this [...]

If you’re a media site, one of the most critical measurement objectives is to assess the success of your content. But how does one go about measuring this? Default web analytics reports [...]

Every now and then, we get questions from customers about ways to use Motion Charts inside Google Analytics. For the most part, you want to take advantage of the time dimension inside Motion [...]

The new beta version of the Safari 4 browser is jam-packed with new features: 150 according to Apple. One of the most appealing features is called “Top Sites”, which is the ability to [...]

Google recently announced a major upgrade to Google Analytics. The new version now includes features and functionalities once available to high-end solutions. Among these new features is the [...]

Ever come across reports that make you scratch your head and wonder “what can I possibly do with the data”? Apparently, this is not just isolated to web analytics. An analysis of the [...]

This is the third and final post of a three-part series on top reports for your site search. As a reminder, they are: Search Usage Searches per Search Visit Top Search Terms Top Failed Terms [...]

This is the second post of a three-post series on top reports for optimizing your site search. In our last post, we covered the first three of the list below. Again, the top reports are: Search [...]

What is the most valuable report that you can get from your Web analytics package? Arguably, it’s the site search report; also referred to as internal search. Why? Because most of what web [...]