金曜日のお気に入り: MarTech のおすすめ記事 5 選

 In Customer Centricity

Reading Time: 2

MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.

A CEO Cheat Sheet for Digital Transformation 2.0
A Forbes Article

Digital transformation is moving through its cycle of good, bad and ugly as it makes its way across companies all over the world. Here’s a CEO cheat sheet on the lessons learned to accelerate the good, while avoiding the nasty stuff. Varied results from digital transformation activities to date haven’t been for a lack of…keep reading.

How To Choose The Best MarTech Solution For Your Business: A Guide
A MarketingTech Article

The martech buying process is often a long and complex one, especially for enterprises with large deployment needs. It’s not a decision taken lightly – and key decision makers will go through huge amounts of research, sit through numerous demos, and run various test drives before making the best possible choice. This article talks about the factors that businesses need to consider when choosing between different martech solutions and…keep reading.

Seven Tips For Multichannel Marketing Success
A ClickZ Article

Ever wondered why some brands’ multichannel marketing campaigns are more successful than others? And why some brands just seem to irritate more than communicate? We’ve got one word for you: relevance. The importance of relevance cannot be underestimated. Yes, it is now easier than ever before to talk to customers and prospects over a multitude of channels at…keep reading.

What CMOs Should Tell Board Members (And What Boards Should Be Asking)
A CMS Wire Article

Marketers have an opportunity to proactively help board of directors understand marketing — but most are missing out. I’ve sat in many board meetings over the past few years where the CMO presented slides full of detailed metrics on conversion, reach, mindshare and more without putting the information into…keep reading.

Here’s What The Most Fearless Leaders Know About Tackling Audacious Goals
An Inc.com Article

The Case Foundation’s bold mission is to invest in “people and ideas that change the world.” So its CEO, Jean Case, has a vested interest in thinking and acting big. She seeks to prod aspiring entrepreneurs through the plane door–wearing parachutes of course–and out into blue skies of possibility. Case treats fearlessness not as lack of fear, but rather as the ability to dig deep and push past…keep reading.

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