金曜日のお気に入り: MarTech のおすすめ記事 5 選

 In Customer Centricity

Reading Time: 2

MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.

Walk Before You Can Run: Start Small and Smart To Get Data-Driven Marketing Right
A MarketingTech Article

A recent study found just two percent of companies are classified as best in class when it comes to data-driven marketing, and another discovered only a third (32%) have a clear view of the customer lifetime value. Clearly, the rising number of consumer touchpoints are not only bringing with them huge scope to improve reach and engagement, but also…keep reading.

Why Do We Need DevOps? For The Business & The Consumer
An Information Age Article

Businesses — especially large enterprises — must embrace DevOps to challenge the competition and meet their consumers’ digital experience demands. DevOps is a term or discipline, whatever you want to call it, that businesses have known about for sometime. But, the questions arise: why do we need DevOps? In what ways can it…keep reading.

Experiential Marketing: What Makes A Brand Experience Stand Out?
A ClickZ Article

Brand experiences can be a powerful way to engage consumers. How can your brand make the most of it? Experiential marketing refers to the idea of using an actual experience to create a memorable link between the brand and the consumer. Brand experiences can make a campaign more engaging but they can also facilitate the…keep reading.

12 Principles of Digital Workplace User Adoption
A CMS Wire Article

Encouraging users to adopt new collaboration technologies and ways of working is notoriously difficult in the workplace. Every company has introduced new applications with high hopes for digital transformation, problem solving and employee engagement. That’s what the vendors promise when we go looking for new solutions to old problems, but how can we build a bridge between the marketing dream and the reality of…keep reading.

Your Breath Can Literally Lead To Your Success
A Thrive Global Article

When you enhance your breath, you connect to your mind and body, and this connection allows you to be in sync with your positive and strategic thoughts to “breathe your goals to life.” With mindful breathing, you’ll begin to access everything inside you that will have you performing at your highest level, feeling a sense of control and limitless potential. It will bring more value than…keep reading.

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