金曜日のお気に入り: MarTech のおすすめ記事 5 選

 In Customer Centricity

Reading Time: 2

MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.

Google’s Sundar Pichai: Privacy Should Not Be a Luxury Good
A New York Times Article

Google products are designed to be helpful. They take the friction out of daily life (for example, by showing you the fastest route home at the end of a long day) and give you back time to spend on things you actually want to do. We feel privileged that billions of people trust products like Search, Chrome, Maps and Android to help them every day. It’s a trust we…keep reading

Spotify launches voice-enabled ads on mobile devices in a limited US test
A TechCrunch Article

Spotify is increasing its investment in voice technology, as hinted at earlier this week on the company’s earnings call with investors. The streaming service today is announcing the launch of voice-enabled advertisements, which will encourage the listener to say a verbal command in order to take action on the ad’s content. Initially, the audio ads will…keep reading

The Dumb Truth About Google’s Privacy Push
A Gizmodo Article

Every big tech event in 2019 has a buzzword in common: privacy. One week ago, it was Facebook’s Mark Zuckerberg who had “the future is private” float over his head. Apple CEO Tim Cook has been banging the privacy drum for the past year in an attempt to position his company as the Good Guy. And this week, Google CEO Sundar Pichai jumped in…keep reading

How DTC Brands Are Lending Each Other Their Customers
An AdWeek Article

It’s a tough business world out there, and some direct-to-consumer brands think they are stronger together. Brands like ClassPass, Everlane and Winc are striking up partnerships with other DTC brands to share each other’s Facebook audiences, send each other’s customers emailed promotions and even look for ways to share…keep reading

Google: Improving privacy and security on the web
A Chromium Blog Article

In 2008, we launched Chrome with the goal of building a speedy, simple, secure and stable web for everyone, everywhere. Ten years later, user experience is still at the core of everything we do. We’ve received consistent feedback from our users about the importance of transparency, choice and control when it comes to data privacy on the web. That’s why today…keep reading

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