As we approach a new year with excitement for new beginnings, what better time to explore how to connect your data across teams, vendors, and touchpoints for integrated data in 2017.
Here are 2016’s top five resources from Tealium to start the new year with more on integrating everything!
Powering Cross-Channel Customer Experiences
Every vendor in the marketing technology stack can benefit from access to a clean source of real-time, actionable customer data. By building a technology strategy that puts customer data at the center, marketers are guaranteed to generate more valuable insights, gain a better understanding of the customer, and take real-time action in the most relevant channel.
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Forrester Report: How Dirty is Your Data?
Forresterによると、マーケターによるカスタマーデータの取り扱いはあまりにも進歩的になりすぎており、コンシューマや立法府が組織のデータ収集に関わる権利について大幅な変更を求める事態となっています。そのため組織は、個人のアイデンティティ管理の原則に関わるコンプライアンスを徹底するためのデータガバナンスポリシーを必要としています。
匿名化が進む時代のコンテキストベースマーケティング
In this report, industry analyst Andrew Jones makes the case for marketers to leverage first-party, anonymous data to engage prospects and customers far more effectively than their competitors — and provides the technical guidance needed to achieve success.
Tidying the Marketing Technology Stack
What if you could simplify and organize your marketing data once, and use it to continuously spark customer engagement? What if you could declutter your marketing strategy, to finally unify your customer data and deliver better customer experiences in real time?
Future-Proof Your Marketing Technology Stack
In this whitepaper, industry analyst David Raab makes the case for ‘future-proofing’ your marketing technology stack with a flexible and extensible framework.
Wishing you a happy new year and a joyful 2017!
