金曜日のお気に入り: MarTech のおすすめ記事 5 選
MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.
The Skills CMOs Must Invest In Today To Ensure They Stay At The Top
A MarketingWeek Article
Marketers must continually invest in learning to ensure they have the skills they need to remain at the top of their game and inspire those they manage, particularly as the marketing landscape evolves. Training should not be something marketers stop doing the further up the ladder they climb. Rather…keep reading.
Want To Woo Today’s Consumer? Look Beyond Your Website
A CMS Wire Article
When it comes to digital engagement, brands and their customers have had an evolving relationship. Less than a decade ago, back when the website was king, it was all about one-way communication: Brands talked and expected their customers to listen (or, more accurately, to read, their web content). This was long before martech, multichannel and…keep reading.
Global MarTech Spend Is Estimated At $100B, According to WARC
A MarketingTech News Article
Global marketing spend is booming, according to a new study by marketing intelligence firm Warc, and traditional media is “paying the price”. According to the group’s Martech: 2019 and Beyond survey based on responses from more than 800 brands and agencies in the UK, North America, Asia Pacific (APAC) and continental Europe, spend on martech is now worth an estimated…keep reading.
CMO Next 2018: The Full List of 50 Chief Marketers
A Forbes Article
Forbes recently launched CMO Next, an unprecedented and definitive list of 50 CMOs who are redefining the CMO role and who embody all that the role is becoming, can be and will be in the future. Through qualitative research tapping into the expertise of industry watchers as well as Forbes’ editorial industry knowledge, the list features 50 people who have reached the highest-level marketing position within a…keep reading.
How To Help A Colleague Who Seems Off Their Game
A Harvard Business Review Article
When we think about productivity at work, we often think about how to motivate ourselves — or the people on our team. But sometimes the people who are struggling to stay focused and engaged are our peers. And while it may not be an official part of your job description, helping a colleague is the kind thing to do and can be beneficial to…keep reading.