金曜日のお気に入り: MarTech のおすすめ記事 5 選
MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.
2019 Trends: CIO Role Gaining Prominence As Technology Solidifies Importance
A CIO Dive Article
Technology is demanding. Its implementation and management requires a balancing act, where businesses can remain up and running while innovating. Technology’s ready availability has distributed sole responsibility away from chief information officers and transitioned it to other line of business managers. Marketing, sales and HR are just some of the many departments taking charge of…keep reading.
Besting The Bots: How To Make Your Marketing Human Again
A Forbes Article
The current modern marketing dilemma is the more human your brand is, the more likely it is that human consumers will engage with it. At the same time, automation provides speed and efficiency that is a boom to businesses—particularly in marketing, where 82% of people report a positive return from…keep reading.
2019 Mobile Marketing Predictions From Industry Veterans
A MarketingLand Article
When was the last time you talked about electricity? Probably about as frequently as you wonder about the future of electricity (i.e., never). That’s because we’ve just come to expect that a) electricity is ubiquitous and b) there haven’t been a ton of innovations in the electricity space over the last 10 to 15 years (okay, maybe wireless charging, but that’s about it). As we head into 2019, doesn’t talking about mobile feel a little bit the same as talking about electricity? Except that…keep reading.
Make Sure Your Digital Transformation Strategy Doesn’t Come Up Short
A CMS Wire Article
Digital transformation is a hot topic, but it has a dirty secret: Most initiatives are failing — or are likely to fail. In a 2017 survey of 400 US senior executives, half of the respondents said they think their companies are not successfully executing 50% of their strategies. Even more alarming is the fact that about 20% of the respondents said their companies’ digital transformation efforts are…keep reading.
7 Work Goals For 2019 And The Microsteps That Will Help Get You There
A Thrive Global Article
The clean-slate feeling of a new year never gets old. It’s an opportunity to review last year’s wins and failures, and start out strong with goals that will keep you engaged and satisfied in the months ahead. We tapped industry leaders and entrepreneurs for their top work goals for 2019, pairing them with…keep reading.