Beyond A/B Testing: Delivering Digital Excellence Through Experimentation At Scale
Author: Robin Pam, Sr. Product Marketing Manager, Optimizely
Tealium’s Digital Velocity conference is known for providing inspiring keynotes, value-packed session content from top brands and a plethora of engaging networking opportunities for savvy digital analysts, marketers, developers and data technologists. Partners, customers and Tealium experts will be hosting a series of intimate roundtable discussions at Digital Velocity New York City April 4-5, 2018 on topics around transforming customer experiences, the power of data and so much more.
Tealium is excited to have Robin Pam, Sr. Product Marketing Manager at Optimizely, host a roundtable on ‘Beyond A/B Testing: Delivering Digital Excellence Through Experimentation At Scale’.
In a digital landscape dominated by Amazon, Facebook, Google, and Netflix, it’s no longer optional for companies to use data science and statistics to develop compelling customer experiences. Leaders must now play the role of both data scientist and business guru. Teams must learn to leverage experimentation and a test and learn mindset to deliver an optimized and personalized customer experience in this data-driven environment.
In our roundtable discussion we’ll discuss how teams can move toward an evidence-based decision-making process to boost the bottom-line impact of digital commerce, campaigns, and product initiatives and discuss:
- Moving from digital guesswork to evidence-based decision-making to maximize the bottom-line impact of digital commerce, campaigns, and product initiatives
- Challenges that teams often encounter on the road to creating a culture of experimentation
- Going beyond basic A/B testing to establish an organization-wide experimentation and personalization strategy
Optimizely is the world’s leader in customer experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation software platform. By replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X. Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences.
Digital Velocity New York City, April 4-5th, will be one of the most talked about digital conferences of the year, and you don’t want to miss the roundtables.
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