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It’s a crazy world out there when it comes to marketing technology and the dizzying array of tools at our disposal. Buying technology is easy, but making it work for your business is hard. How do [...]

From luxury car manufacturers and online retailers to high-street bookies and fast-food giants, brands across the spectrum are jumping on the personalisation bandwagon. Personalisation is a top [...]

Whether you’re evaluating your existing tag management solution or looking to implement a new one, there are many features to consider beyond the fundamentals of tag management. In our [...]

It’s that time of the year again. Digital marketers have returned from their summer holidays and before their hard earned suntans have begun to fade, the spectre of the holiday code freeze has [...]

One of the most strategic components of your digital marketing technology stack is your “data layer.” Simply put, the data layer is the data structure that outlines all the digital data that you [...]

Editor’s Note: The following is a guest blog post by David DeFranza, senior content strategist at Brooks Bell, an enterprise-level web site optimization and A/B split-testing firm. For most [...]

The data layer is among the most strategic parts of your marketing technology strategy. Simply put, it’s the foundation from which you’ll be able to build real-time, forward-looking, [...]