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Today’s digital marketers struggle to achieve a true, comprehensive view of their customers. This is often the result of using, on average, over 20 different marketing technologies (MarTech)—each [...]

While addressing the audience at Tealium Digital Velocity 2016, a customer described the state of tags on their website prior to Tealium as the ‘Wild West.’ Tags were everywhere. There was no [...]

As a digital marketer, have you ever wanted to reach out to specific audience on your site that performed certain actions but didn’t convert? Maybe you want to engage only a subset of visitors [...]

Google AMP HTML defines a new standard for simple analytics tracking in a web browser.  Tealium Collect REST API data collection conforms to this new standard as it follows the traditional [...]

Retail is fast becoming more complex.  You need to deliver on all omnichannel customer engagement experiences and understand that an individual’s preferences directly affect your bottom [...]