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Users interact with brands in a wide variety of ways, including on a growing number of mobile devices and over-the-top (OTT) devices, such as smart TVs, set top boxes, and gaming consoles. It’s [...]

From luxury car manufacturers and online retailers to high-street bookies and fast-food giants, brands across the spectrum are jumping on the personalisation bandwagon. Personalisation is a top [...]

Today’s marketers are increasingly attracted to solutions that claim to connect visitor IDs across devices to create more holistic customer views. Clearly the need for doing so is important given [...]