Tealium AudienceStream

Tealium’s industry leading customer data platform enables organizations to create an actionable single view of the customer across all touchpoints and business teams. Harness known and unknown customer data from everywhere and use that data to drive experience anywhere, in real time.

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  • Increase campaign effectiveness by targeting high-value audience segments and excluding low-value audiences
  • ターゲットを絞ったマーケティングにより顧客獲得コストを低減
  • 現在ウェブやモバイルのチャネルにいる顧客とのよりスマートなインタラクションを通じて既存の関係を最大化
  • Create a unified customer profile to drive customer experience delivery
  • オーディエンスの行動に基づき、自動化されたマーケティングアクションをリアルタイムにトリガー

What is a Real-time Customer Data Platform?

A real-time customer data platform focuses on influencing visitor activity leading to conversion, retention and loyalty by using powerful, enriched first-party visitor data in true real-time. The power of a real-time customer data platform goes well beyond traditional data management platforms that specialize in third-party, anonymous data and suffer from data accuracy and latency issues.

The Tealium AudienceStream real-time customer data platform makes it easy for you to do something remarkable: deliver timely, personalized customer interactions across any digital touch point. Use AudienceStream to create highly granular, persistent unified customer profiles of your visitors; enrich these profiles with powerful additive data; and then leverage the data anywhere within your marketing technology stack to trigger real-time marketing actions.

Get a True Single View of Your Customer

The integration between AudienceStream and Tealium iQenables digital marketers to correlate audience-specific data across all digital touch points, providing a comprehensive view of your customers. This universal profile can be used to personalize content in real time and dramatically increase results. For example, create a segment around visitors who seem lost—such as those conducting searches or engaging in live chat—and promote your self-service knowledge base to help them find what they need.


Using powerful data connectors with major digital marketing vendors, AudienceStream lets you orchestrate your existing marketing initiatives and create automated marketing actions based on real-time user behavior. This includes vendor integrations with e-mail service providers, retargeting solutions, display advertising, and more.



Comprehensive data integration is needed to fuel all of your customer experience efforts across web, mobile, offline and off-site customer data. Traditionally, marketers and data analysts have been forced to create data integration projects that are costly, time-consuming, siloed and prone to failure.  AudienceStream puts the power of an advanced data warehouse in the hands of digital marketers and all data stakeholders, who can easily create and leverage high-value customer data via intuitive, graphical controls.




AudienceStream は、マーケッターが定義した強力なビジネスルールを通じて、訪問者データを経時的に拡張可能な、インサイトのための生きたソースに変えます。コンテンツのアフィニティ、リードのスコアリング、顧客の生涯価値などの新しいプロファイル属性を定義することで、事業に最適なメトリックを制御することができます。


Many businesses struggle to obtain fresh visitor data from their vendors or legacy data processing infrastructure. AudienceStream provides true real-time data collection, segmentation, enrichment and live delivery of highly actionable customer data at a fraction of the cost of traditional data warehouse solutions. Real-time collection and correlation enables you to leverage real-time insights and create automated marketing campaigns based on up-to-thesecond audience behavior.

クロスデバイスなVisitor Stitching

Tealiumは、訪問者IDと訪問者が使用する複数のデバイスをどのようにマッピングするか、という多くのマーケッターに共通する課題に取り組んでいます。TealiumのVisitor Stitching技術をを使用すると、カスタマージャーニーを消費者が使用するすべてのデバイスにマッピングし、キャンペーンの計画や分析に不可欠な統一ビューを得ることができます。

訪問者、訪問者の行動、そして彼らが使用するデバイスをまとめると、AudienceStreamを使用して主要なインサイトを使用してアクションを起こし、タブレットで開始してユーザーのデスクトップコンピューターに続いていくユニークで魅力的なオムニチャネルキャンペーンを作成することができます。Tealiumは、Facebook、Amazon、Twitter、LinkedIn、Google Plus など任意の既知のIDを使用して、複数のデバイスにわたって訪問者の行動をトラッキングできます。


Ultimately, rich visitor insights are only valuable when leveraged for timely, relevant interactions. AudienceStream supports a number of live integrations to best-in-class email, marketing automation, online advertising, and customer relationship management (CRM) systems. These live conduits share rich visitor data with the technologies you already use for engagement and nurture of your key audiences.



Resource Type: Datasheet
Topic: Customer Data Platforms
Product: AudienceStream Customer Data Platform