When your digital marketing world includes managing 25 regions, seven marketing offices and a remote technical team within a fast moving industry – a streamlined, robust data foundation is mandatory.
Leveraging that data foundation for increased speed and improved customer experience however, takes a unique view on data, ROI and how far the data envelope can be pushed. That’s exactly what Phil Lees, Insights Manager at Intrepid Travel has done to dramatic effect – for example: new site rollouts are now sixteen times faster.
Join us for this Tealium Industry Insider Lunch to hear how Phil has used first-party real-time data to drive faster online development across the globe, gain greater insight on each customer and helped the Intrepid marketing team deliver on their brand promise.
Phil Lees, Insights Manager at Intrepid Travel, will share his data journey, the vital role it plays in business and marketing strategy and the future of data-driven digital marketing at Intrepid.
Be at this Tealium Industry Insider Lunch to hear Phil share his insights and learning over a peer-to-peer executive luncheon at O Bar & Dining
Date: 30 May 2017
Venue: OBar & Dining, Australia Square, George St, Sydney
Time: 12 noon to 2.30pm
RSVP: By 16 May
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