---
title: "Tealium London Masterclass – Customer Loyalty"
id: "93665"
type: "page"
slug: "loyalty-masterclass-london"
published_at: "2026-06-01T13:34:47+00:00"
modified_at: "2026-06-08T12:36:47+00:00"
url: "https://tealium.com/loyalty-masterclass-london/"
markdown_url: "https://tealium.com/loyalty-masterclass-london.md"
excerpt: " "
---

London event • Registration required

# Tealium Masterclass

## Loyalty is the new growth strategy. Is your data ready for it?

### ## 9am-12pm • Thursday 9 July Soho Works 180 Strand, WC2R 1EA ### Customers have more choices than ever. Winning their hearts – and keeping them – demands more than a points programme. Join us for our breakfast masterclass at the stunning Soho Works off The Strand to explore how top brands are turning real-time, first-party data into genuine, lasting loyalty. Places are limited. Fill in the form to save your seat →

##### The challenge

### The rules of loyalty have changed. Are you keeping up?

#### Customer acquisition costs are soaring. Attention is fragmented. AI has raised the bar for what "personalised" actually means. Brands that rely on discounts, generic emails, and siloed data are losing customers to competitors who know them better. Real loyalty isn't transactional – it's emotional. It's built when your brand becomes part of a customer's identity, when every touchpoint feels relevant, and when you show up with the right message at exactly the right moment. That requires one thing above all else: **a real-time, clean, unified, activation-ready data foundation.** Join us and industry experts for: **✓ Tips and examples of strategies in action ✓ Data architecture blueprints for underpinning growth ✓ Hands-on support from Tealium's technical experts ✓ Coffee, pastries, and networking with like-minded professionals**

[Save your place →](#loyalty-is-the-new-growth-strategy-is-your-data-ready-for-it)

## Meet your hosts & speakers

### Sebastian Wangerud

Co-Founder – **SCHMACK** &   
 Loyalty Strategist – **Wangerud**

### Kirsten McLean

Director, Client Partners  
**Tealium**

### Waleid Eldesouky

Sr. Account Executive  
**Tealium**

### Guest speaker

Tealium customer  
 Details coming soon

## Masterclass with loyalty legend Sebastian Wangerud

#### Sebastian is one of Europe's foremost voices on modern loyalty strategy – the shift from points programmes to identity-driven, AI-powered customer relationships. At SCHMACK, he and his team have designed retention and lifecycle systems for some of the world's most recognisable consumer brands. He'll share what the most progressive brands are doing differently, and why loyalty is fast becoming the operating system for growth. Brands Sebastian has worked with: **Chanel • Zara • Zalando • Uber Eats • Sephora • Headspace**

## Agenda

### 09:00 – Registration & Breakfast

### 10:00 – Loyalty Masterclass with Sebastian Wangerud

### 10:30 – The Data Architecture Needed for Survival & Growth (Plus Strategies in Action)

Real examples from your peers.  
 Details coming soon.

### 11:00 – Coffee & Networking

### 12:00 – End of Event

## What we'll cover

### **Learn how to unify and activate customer data in real-time for competitive advantage and genuine loyalty**

### Why loyalty has outgrown the programme

Leading brands now treat loyalty as infrastructure – not a marketing tactic. We'll explore what that shift looks like in practice.

### Emotional loyalty vs transactional loyalty

Why discounts weaken brand value – and how the strongest brands build identity, belonging, and long-term advocacy instead.

### Building the right data foundation

The data architecture and real-time orchestration your organisation needs – from first-party collection and consent through to omnichannel and AI-powered activation.

### Fuelling smarter AI experiences

How a unified, identity-resolved, customer profile unlocks genuinely personalised, in-the-moment AI interactions – not generic recommendations.

### Reducing churn before it happens

How real-time behavioural signals and ML-driven predictions give teams the power to identify at-risk customers and act – at scale.

### Playbooks from the world's best brands

Come and find out what the most progressive brands are doing differently right now, and how they're orchestrating customer data points in real-time to elevate every experience and drive loyalty.

## Many of your peers have already registered

**Places are limited and first-come-first-served.**

[Save your seat →](#loyalty-is-the-new-growth-strategy-is-your-data-ready-for-it)

## FAQs

### Is the event free to attend?

Yes. Entry, food, and beverages are included free of charge.

### What's the address?

Soho Works 180 Strand, Level 2, 180 Strand, Surrey St, Temple, London WC2R 1EA  
  
 Venue contact: +44 (0) 20 3985 0000

### Nearest public transport?

Temple Station (2-min walk | Circle, District)  
 Holborn Station (10-min walk | Central, Piccadilly)  
 Covent Garden (10-min walk | Piccadilly)  
 Waterloo Station (15-min walk)  
 Blackfriars Station (15-min walk)

### Who to contact if you have questions

Email: anna-lena.hartmann@tealium.com and emma.howard@tealium.com

## "Brilliant event – great atmosphere and interesting speakers. I left with a much better understanding of how my team can use Tealium's capabilities for specific initiatives, including customer care and call centre personalisation. Their technical consultants showed me how to connect new data sources and activate audiences off specific triggers. Really helpful event!"

#### – Attendee feedback from a previous event