--- title: "Most Trusted Sports & Entertainment" id: "55742" type: "page" slug: "most-trusted-sports-entertainment" published_at: "2022-11-10T00:13:22+00:00" modified_at: "2023-03-15T19:39:39+00:00" url: "https://tealium.com/most-trusted-sports-entertainment/" markdown_url: "https://tealium.com/most-trusted-sports-entertainment.md" --- Sports & Entertainment # The Most Trusted CDP for Sports & Entertainment ## Score big by providing entertainment experiences your fans will love [Get a Demo](/cdh-demo-2/) ## The Utah Jazz Conversions Skyrocket with Connected Customer Data ### Marketing results went from low-scoring to high-converting, with email ticket sales increasing almost $1 million in three years. ## 2x #### The Utah Jazz converted browsers into ticket buyers 2x higher than any other team in the NBA. ### “Whenever somebody does anything on our site…Tealium – on the fly, dynamically, and in real time – is combining that so we can see that our online and offline visitors are really the same person. We don’t have to do anything to tie that together. Tealium does it for us.” ##### Jared Geurts Senior Director, Analytics, Utah Jazz ### Attract and Grow Value with Your Biggest Fans The best fans are lifelong fans. Collect rich first-party data of your customers as they interact with you across various channels, brands, and venues. Then use these rich insights as a foundation for long term fan engagement. Predictive insights can help you anticipate behavior and take proactive action to produce a better outcome to drive growth. Did you know your most diehard fans also hold clues to attracting new fans? Build lookalike audiences for customer acquisition and analyze customer behavior to further grow your readership and fanbase. Develop a customer acquisition strategy around your unique first-party data to see even more great wins! ### Personalize Omnichannel Entertainment Experiences Tealium integrates with any tool you already use to engage your fans— website, mobile app, POS, email, marketing automation, ads, CRM, IoT just to name a few— meaning you can provide personalized omnichannel experiences without missing a beat (using the tools and tech you and your team already knows and loves!). Trigger personalized experiences and relevant messaging with a real-time, unified customer profile at the heart of your tech stack. ### Understand Your Customer’s Journey Across Brands, Venues, and Engagement Channels Sports and entertainment fans are passionate customers who engage deeply and usually across multiple digital properties. Understanding behavior as they traverse your brand experience is critical to maintaining an emotional connection with your audience. And the insights you learn from one brand or venue are often lucrative for another. Tealium gives entertainment brands a single view of their customer across multiple venues and channels as the foundation for customer experience actions and further customer analytics. With a consistent view of the customer across teams and brands, the customer gets a seamless experience that truly delivers in the moments that matter. ### Activate Your Insights Across Any Screen Building unique customer insights into your data foundation is just the start. With an integration marketplace of over 1300+ tools and technologies, you can activate your insights wherever you engage your customer. Create segments like VIPs, topic fans, subscribers, geographic locations, coupon clippers— or just about anything you can think of! Then use these segments in various channels and venues to create rich experiences with perfect context. ### Use First-party Data to Differentiate CX and Drive Lifelong Fans First-party data represents the direct relationship with your customers. The insights from first-party data are unique to your brand and form the foundation of how you understand and honor your customer relationships. Take control of your first-party data to build a foundation for CX on top of your unique customer insights. With a first-party data foundation in place you can power customer acquisition with lookalike audiences, build retention with deep insights into customer engagement over time, and explore customer relationships for new insights that drive results. Tealium helps you collect data and build a view of your customers that only you can have to steep every interaction with context. ## What Makes Tealium Unique for Sports & Entertainment? ### Real-time Architecture Our platform is truly built for real-time data collection, standardization, transformation, enrichment and activation of customer data. As customer needs and preferences change, your business will be ready to keep pace and deliver the right experience. ### Vendor and Channel Agnostic We support thousands of turnkey integrations to help power the tools and technologies your business already relies on. We focus on delivering trusted data to your business no matter the CRM, social marketing platform, marketing cloud, APIs or analytics suite that you rely on. ### Unique Predictive Insights Tealium provides business-friendly machine learning analysis tools to help you understand what your customers are going to do next. Target the right prospects, deliver the next best experience, and exclude the least likely customers to achieve your goals. ## Company Awards ### Over the years, Tealium has been the proud recipient of numerous industry awards for our innovations in the Customer Data Platform category and continued commitment to our customers. ## Businesses Need a Customer Data Platform ### As the market shifts away from reliance on third-party cookies and fragmented views of the customer, you can leverage Tealium's Customer Data Platform to provide relevant experiences to your customers in a privacy-conscious manner and without changing your existing tool stack. It's all in the numbers. ### BETTER EXPERIENCE 57% 57% of consumers left for a competitor providing a better experience ### UNDERSTANDING CUSTOMERS 76% 76% of consumers expect companies to understand them ### CUSTOMER EXPERIENCES 9/10 9/10 businesses compete on customer experiences. ### CONNECTED PROCESSES 70% 70% of consumers say connected processes are very important. ## Key Resources Webinars & Videos Whitepapers & eBooks Case Studies & Blogs [Video Reaching Fans On [and Off] the Court with a CDP Learn More](/video/reaching-fans-on-and-off-the-court-with-a-cdp/) [Video Upping the Stakes with Customer Data Learn More](/video/upping-the-stakes-with-customer-data/) [Video Where Brand and Data Collide with Network 10 Learn More](/video/where-brand-and-data-collide/) [Video Tracking Video from Mobile to Roku at A&E Networks Learn More](/video/ae-networks-tracking-video-from-mobile-to-roku-at-ae-networks/) [Whitepaper CDP Starter Kit for Sports & Entertainment Learn More](/resource/whitepaper/cdp-starter-kit-for-sports-and-entertainment/) [Whitepaper Predictive Insights in Consumer Marketing: A Guide for the Gaming Sector Learn More](/resource/whitepaper/predictive-insights-in-consumer-marketing-a-guide-for-the-gaming-sector/) [eBook The Benefits of a Real-Time Customer Data Platform (CDP) Learn More](/resource/whitepaper/real-time-cdp-benefits-guide/) [Whitepaper Striking the Balance: Revenue and Responsibility in Gaming Learn More](/resource/whitepaper/striking-the-balance/) [eBook Is a Customer Data Platform Right for You? Learn More](/resource/whitepaper/is-a-cdp-right-for-you/) [Case Study Utah Jazz Slam Dunks Personalization Learn More](/resource/case-study/utah-jazz-slam-dunks-personalization/) [Case Study Overcoming Analytics Challenges with Tealium Learn More](/video/overcoming-analytics-challenges-with-tealium/) [Blog How to Delight Your Customer's Experience Appetite Learn More](/blog/data/how-to-delight-your-customers-experience-appetite/) [Case Study Utah Jazz- NBA- Orchestrate Customer Data Across Digital Properties to Deliver Real-Time Learn More](/video/utah-jazz-nba-orchestrate-customer-data-across-digital-properties-to-deliver-real-time/) ## We’re Here to Help #### Let us show you how Tealium can help your sports and entertainment organization connect data and deliver value-based experiences. ### Submitted! Thank you!