--- title: "Tealium Masterclass – How to Move Faster with AI & Personalisation" id: "96996" type: "page" slug: "move-faster-with-ai-masterclass" published_at: "2026-09-24T13:47:53+00:00" modified_at: "2026-09-29T11:35:05+00:00" url: "https://tealium.com/move-faster-with-ai-masterclass/" markdown_url: "https://tealium.com/move-faster-with-ai-masterclass.md" excerpt: " " --- London event • Registration required # Tealium Masterclass ## How to Confidently Move Faster with AI and Personalisation Featuring Compare The Market ### ## 9am – 12.30pm Tuesday, 24 November 12 Hay Hill, Mayfair, London Join us in the heart of Mayfair to explore the customer data infrastructure, strategies, and teams needed for successful AI adoption and real-time personalisation. Compare The Market will reveal how they're approaching the AI opportunity, personalisation pro Rasmus Houlind will share an actionable framework, and Tealium solution experts will walk you through how to implement personalisation use cases. **Fill in the form to save your place →** ### An exclusive opportunity to learn from an award-winning team: ### Join your peers innovating with AI at this masterclass #### Relevant, slick, and impactful AI-powered customer experiences aren't just about choosing the right model. They depend on robust data foundations, flexible and fast architecture, and team structures that allow organisations to move from insight to action – at exactly the right moment. **At this event, you’ll learn:** ✓ How Compare the Market is creating the conditions to move faster with AI. ✓ Why architecture alone is not enough – your team, ways of working, and clear ownership all matter. ✓ How to connect customer insight, moment, message, content, and channel all in a heartbeat – to deliver experiences customers love. ✓ How to turn a real customer moment into an actionable personalisation use case. Leave with a practical framework for assessing where you are on the AI-readiness scale, and get expert guidance on what to prioritise and your best next-steps. [Save your place →](#how-to-confidently-move-faster-with-ai-and-personalisation-featuring-compare-the-market) ## Hear from an award-winning personalisation team #### **## The Foundations of AI Readiness: Customer Context & Team Set-Up** **Georgina Jarrett, CME Personalisation Specialist at Compare the Market**, will share how they are creating the conditions to move faster with AI. The session will offer an honest practitioner view of what it takes to build an AI-ready operating model; where people, technology, and customer data work together to support faster experimentation, more relevant experiences, and scalable activation. ## Bright minds & real examples on stage ### Georgina Jarrett CME Personalisation Specialist **Compare The Market** ### Rasmus Houlind Keynote, Author, and Personalisation Expert ### Nick Martin General Manager EMEA **Tealium** ### Team Tealium You'll hear from Tealium leaders, solution experts, implementation engineers, & customer success strategists. ## Agenda ### 09:00 | Registration & Breakfast ### 09:30 | Kick-Off Intro Led by your hosts at Tealium. ### 09:35 | The Personalisation Playbook: From Customer Insight to Relevant Action With Rasmus Houlind, a keynote speaker and author focused on personalisation and omnichannel marketing. Rasmus is also Chief Experience Officer at Agillic. ### 10:10 | The Foundations of AI Readiness: Customer Context & Team Set-Up With Georgina Jarrett, CME Personalisation Specialist at Compare the Market. Georgina shares an honest practitioner view of the data foundations, architecture, team design and ways of working needed to move faster with AI. ### 10:45 | Coffee Break ### 11:05 | Discussion: Putting AI-Powered Experiences & Personalisation into Practice ### 11:30 | Networking, Lunch & Tealium Tech Support Clinic Get practical help from Tealium solutions and implementation consultants. Get clarity on the next-best-steps you can take on your AI readiness and personalisation activation journey. ### 12:30 | End of Event ## Featured Sessions ### The Foundations of AI Readiness: Customer Context & Team Set-Up **Compare the Market** Hear how Compare the Market is creating the conditions to move faster with AI – and why data, architecture, team structure, ways of working, and clear ownership all need to work together. ### The Personalisation Playbook – from Insight to Action **Rasmus Houlind** Get a practical framework for understanding the customer, the moment they are in, the message and content they need, and the channel where the interaction should happen. ### Discussion: Putting AI-Powered Experiences & Personalisation into Practice **Tealium leaders and solutions experts, Georgina, Rasmus, and guests** Explore what it takes to deliver true personalisation in various critical customer moments. We'll discuss use cases: the objective, required context, team ownership, activation path, and measurement needed to make personalisation actionable. ## Register now to join your peers **Spaces are on a first-come-first served basis. Secure your spot today.** [Save your seat →](#how-to-confidently-move-faster-with-ai-and-personalisation-featuring-compare-the-market) ## FAQs ### Is the event free to attend? Yes. You must have registered before attending. Entry and food and drive are all included free of charge. ### What's the address? 2 Hay Hill London W1J 6AS ### Can I get practical platform support from Tealium's technical experts? Yes, if you'd like any help with our platform or implementing new use cases for your account, you'll be able to speak to one of our solution consultants at the event. ### Who should I contact if I have questions? Email emma.howard@tealium.com and anna-lena.hartmann@tealium.com ## "Brilliant event – great atmosphere and interesting speakers. I left with a much better understanding of how my team can use Tealium's capabilities for specific initiatives, including customer care and call centre personalization. Their technical consultants showed me how to connect new data sources and activate audiences off specific triggers. Really helpful event!" #### – Attendee feedback from a previous event ### Submitted! Thank you!