--- title: "Tealium Nordics Hyper-Personalization Masterclass & Nykredit Testimonial" id: "95901" type: "page" slug: "nordics-hyperpersonalization-masterclass" published_at: "2026-08-14T10:01:30+00:00" modified_at: "2026-08-14T14:52:07+00:00" url: "https://tealium.com/nordics-hyperpersonalization-masterclass/" markdown_url: "https://tealium.com/nordics-hyperpersonalization-masterclass.md" excerpt: " " --- Copenhagen event • Registration required # Tealium Nordics Hyper-Personalization Masterclass ## & Nykredit Testimonial – Copenhagen ### ## 9:00 AM – 12:30 PM Wednesday, September 30 Soho House Copenhagen ### Join Tealium for a practical morning of customer insight, real-world examples, and networking designed to help organizations create more relevant and connected customer experiences in the era of AI. Fill in the form to save your place → ##### About this event ### From fragmented data to fluid customer experiences #### As customer journeys become more complex, businesses need more than disconnected data and isolated interactions. They need a real-time understanding of the customer that can connect every signal, support trusted AI agents, and help teams act with greater relevance and confidence. At this event, you’ll hear: ✓ How Nykredit is approaching the challenge of unifying customer data ✓ Practical ways to prepare your customer data for AI ✓ How context-driven personalization can turn fragmented signals into meaningful customer experiences. Whether you’re looking to gain practical insights, swap stories with peers, or stay ahead of the curve with the latest platform features — this is the place to be. [Save your place →](#nykredit-testimonial-copenhagen) ## Meet your hosts & speakers ### Knud Hjalmar Back Kjærsgaard Sr. Specialist Commercial Excellence **Nykredit** ### Marcin Denisiuk Principal CDP Strategist **Tealium** ### Steve Overton Dir. Solutions Consulting - Northern Europe and MEA **Tealium** ## Agenda ### 09:00 – Arrival & Welcome Coffee ### 09:20 – Welcome & Ice Breakers ### 09:30 – Customer Testimonial: Nykredit ### 10:00 – Tealium: Real-Time Data and AI Readiness ### 10:30 – Hyper-Personalisation Masterclass ### 11:00 – Networking & Coffee ### 12:30 – End of Event ## Featured Sessions ### From Fragmented Interactions to One Fluid Customer Conversation: Nykredit’s Roadmap Speaker: Knud Hjalmar Back Kjærsgaard | Senior Specialist Commercial Excellence, Nykredit Scaling a consistent customer experience across Nykredit is a significant architectural and organizational challenge. Knud will share Nykredit’s roadmap for using Tealium as the foundation for a standardized data collection and tagging model, connecting cross-device and offline interactions, from physical meetings and phone conversations to websites and online chat. By creating a real-time, AI-ready context layer, Nykredit will bring customer sentiment and behavior together to support more relevant, timely and seamless conversations. The session will also unpack the coordination required to move from fragmented data to an enterprise-wide model, with six departments working together in a complex, highly regulated environment. ### Prepare Your Customer Data for Trusted AI Agents Speaker: Steve Overton | Director, Solutions Consulting - Northern Europe and MEA, Tealium AI agents act quickly, but their results depend on the freshness, quality, and consent of the data behind every decision. Fragmented, or non-consented customer data can lead to irrelevant experiences, unreliable outputs, and avoidable risk. Join us for a practical look at how organizations can prepare customer data for AI. You'll learn how real-time collection, identity resolution, governance, and enrichment create trusted, inference-ready context for the models and agents in your stack. We'll show you how to deliver the right customer context to the right system at the right moment, helping your teams move from AI experimentation to production with confidence. ### Hyper-Personalization in the Era of Context-Driven AI Speaker: Marcin Denisiuk | Principal CDP Strategist, Tealium What does it take to make every customer interaction feel timely, relevant, and genuinely useful? Hyper-personalization depends on three capabilities: the accuracy to understand each person, the relevancy to deliver the right message, and the agility to act before the moment passes. In this session, discover how Tealium’s real-time context engine brings together unified profiles, trusted data, and instant activation to connect fragmented customer signals with the AI models and agents shaping next-generation experiences. You will see how a universal data layer simplifies integration and helps brands move from AI experimentation to accurate, relevant, and adaptable customer experiences at speed and at scale. ## Why Attend? ### Get expert insights from a leading global brand on tackling the architectural and organisational challenges of creating a consistent customer experience across channels. ### Learn practical steps for improving data quality, consent, governance, and real-time context before putting AI agents into production. ### Discover how to deliver more relevant experiences with context-driven AI and hyper-personalization. ### Connect with peers and Tealium experts over coffee, exchange ideas, and explore opportunities to apply these approaches in your organization. ## Register Now to Join Your Peers **Spaces are on a first-come-first served basis. Secure your spot today.** [Save your seat →](#nykredit-testimonial-copenhagen) ## FAQs ### Is the event free to attend? Yes. You must have registered before attending. Entry and refreshments are included free of charge. ### What's the address? Soho House Copenhagen Havnegade 44, 1058 København, Denmark ### Can I get practical platform support from Tealium's technical experts? Yes, if you'd like any help with our platform or implementing new use cases for your account, you'll be able to speak to one of our solution consultants at the event. ### Who should I contact if I have questions? Email alexandra.bobin@tealium.com ## "Brilliant event – great atmosphere and interesting speakers. I left with a much better understanding of how my team can use Tealium's capabilities for specific initiatives, including customer care and call centre personalization. Their technical consultants showed me how to connect new data sources and activate audiences off specific triggers. Really helpful event!" #### – Attendee feedback from a previous event ### Submitted! Thank you!