What is a data layer
The data layer is the behind-the-scenes structure that web sites and mobile apps tap into for timely and consistent visitor data.
The data layer is the behind-the-scenes structure that web sites and mobile apps tap into for timely and consistent visitor data.
SAN DIEGO, CA (February 4, 2015) – Tealium, the leader in enterprise tag management and real-time unified marketing solutions, today announced a new integration with Sitecore, the global leader [...]
The data layer is among the most strategic parts of your marketing technology strategy. Simply put, it’s the foundation from which you’ll be able to build real-time, forward-looking, [...]
A few years ago when Tealium first began recommending data layer implementations to its clients, there was a little bit of uncertainty. Would marketing teams be able to convince IT that it was [...]