Master Customer Data: Building From the Center Out

The Right Content

Using the Tealium Universal Data Hub, we’ve compiled your content topic and medium preferences based on your previous interactions with our digital properties.

The Right Market

Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.

The following are the options you could have been presented:

Not-Personalized

Healthcare

Retail

Financial

The Right Match

Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.

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Master Customer Data: Building From the Center Out