--- title: "Data Collection" id: "91272" type: "page" slug: "data-collection" published_at: "2026-04-27T19:36:25+00:00" modified_at: "2026-04-27T19:36:25+00:00" url: "https://tealium.com/platform/data-collection/" markdown_url: "https://tealium.com/platform/data-collection.md" --- Tealium - Data Collection Platform # Trusted Data Starts With Trusted Collection. ## Unify web, mobile, server-side, and cloud event collection in one governed layer that delivers clean, consented events to every downstream system in under 100ms. [Book a Demo](https://tealium.com/lp/demo-request/) [Watch the Product Tour](https://tealium.com/tech-demos/) ## Trusted by 850+ Enterprise Customers. ## Your Data Pipeline Has a Trust Problem. ### Your Downstream Stack Is Only As Clean As Your Collection Layer. #### AI models train on whatever you send them. Analytics reconciles whatever arrives. Activation fires on whatever the data layer says. Fix collection once, or keep paying for it in every tool downstream. ### The Collection Layer Built for Real-Time Customer Data #### Tealium captures events from web, mobile, server-side, and IoT sources through one universal data layer. Consent is enforced at capture. Schema is validated before delivery. Every event reaches analytics, warehouses, and AI systems in under 100ms, without custom ETL. ## Client-Side Collection ### Manage Every Tag From One Console Control every vendor tag on every digital property through one interface to ship changes without development cycles or code releases. ### Standardize Data at the Source Route every interaction through a universal data layer with consistent naming, format, and structure before a vendor receives it. ### Enforce Consent Structurally Tags that require consent do not fire without it, with native CMP integrations for OneTrust, Didomi, and Usercentrics. ### Extend Tracking Without Custom Code Use 50+ pre-built extensions and 900+ vendor tag integrations to track video, scroll, ecommerce, and currency events out of the box. ## Server-Side Collection ### Stream Events in Under 100ms Validate, enrich, and route server-side events to any destination in sub-100ms through a streaming hub with no unnecessary storage layer. ### Close the Signal-Loss Gap Deliver first-party events directly to Meta CAPI, Google Enhanced Conversions, TikTok Events API, LinkedIn, and Pinterest without pixel decay. ### Feed AI and Analytics Clean Streams Push validated, consented events to Snowflake, BigQuery, Databricks, and Redshift in seconds, with no custom ETL to maintain. ### Keep Sensitive Data Off the Browser Move PHI, PII, and vendor-specific logic server-side to meet HIPAA, SOC 2, and ISO 27001 requirements across the entire event flow. ## Native Mobile Collection ### Instrument Your App Once Use one native iOS and Android SDK to deliver events to Tealium and every supported vendor SDK at the same time. ### Guarantee Event Delivery on Any Network Persistent on-device storage, built-in retries, and per-destination delivery rules keep events flowing through the worst network conditions. ### Update Tracking Without an App Release Push data layer, vendor, and rule changes remotely so marketing teams ship updates without waiting on engineering sprints or App Store cycles. ### Run AI and Rules on the Device Execute transformations, consent logic with on-device models like Gemini Nano without round-tripping to a server. ## Built Into Every Collection Method. ### Universal Data Layer Consistent schema across web, mobile, and server so "add_to_cart," "cart_add," and "item_added" stop arriving as three different events. ### Real-Time Architecture Sub-100ms capture to destination, built natively for streaming instead of batch-and-bolt-on. ### Consent as Architecture Every event carries its consent state. Vendors that lack permission are blocked before the payload leaves the collection layer. ### Vendor Neutrality 1,300+ pre-built integrations across tags and API connectors so you swap vendors without code changes. ### AI-Ready Pipelines Validated, consented event streams delivered directly to AWS Bedrock, Vertex AI, OpenAI, and SageMaker without data plumbing. ### Enterprise Security HIPAA, ISO 27001 & 27018, and SOC 2 Type I & II. PII and PHI detection via real-time serverless Functions. ## Connect Collection to the Systems That Run Your Business ### 1,300+ pre-built integrations across tags, server-side connectors, warehouses, conversion APIs, and AI platforms. [Browse All Integrations](https://tealium.com/resource/case-study/driving-smarter-marketing-performance-with-tealiums-conversions-api-integrations/) ## What You Get, Role by Role ### Clean Attribution Across Every Channel #### One consistent dataset across tags, server-side events, and mobile SDKs so analytics and attribution models stop disagreeing. ### Schema Governance at the Source #### Event specifications enforce naming and structure at collection so the warehouse receives clean, query-ready events. ### Models That Train on Fresh, Consented Data #### Validated event streams land in feature stores and training pipelines in minutes, not days, with consent state preserved. ### Real-Time Consent Enforcement #### Withdrawal changes data flow immediately. Every decision carries an audit trail, granular per purpose and per vendor. ### One Layer for App and Web #### Mobile events follow the same schema as web. Swap downstream vendors without touching app code. ## Control the Flow of Your Data ## 57% #### increase in user recovery from abandoned bookings. ### "Our data exists in a HIPAA environment and fully in compliance with HIPAA laws. And finally, we control the flow of our data, not through our development resources but through our web analytics team." ##### Bob Harris Director, Market and Consumer Insights, Cambia Health Solutions ## Why Teams Pick Tealium for the Collection Layer ### Collect Client And Server Side Run both from one platform, governed together, with no second vendor to stitch in. ### Treat Consent as Architecture Consent is enforced at the point of capture, not stapled on further down the pipeline. ### Stay Vendor Neutral 1,300+ integrations across tags and APIs, with no ecosystem lock-in to Google, Adobe, or anyone else. ### Ship Mobile Innovation Guaranteed delivery, on-device AI, and remote configurability while other vendors deprioritize the mobile category. ### Meet Enterprise Compliance HIPAA BAAs, ISO 27001 & 27018, SOC 2 Type I & II, and PHI/PII handling across every collection method. ### We Already Have a Tag Manager. Why Switch? #### A tag manager deploys tags. Tealium runs every touchpoint through one governed data layer with consent at capture, server-side streaming in under 100ms, and native mobile SDKs in the same platform. Teams migrating from GTM, Launch, or homegrown systems stand up a unified collection layer in weeks. Your Data. Your Demo. ## See Your Data Flowing in Real Time. ### Walk through a live capture-to-destination flow with a Tealium architect on your own stack. [Get a Demo](https://tealium.com/lp/demo-request/) [Try a Self-Guided Demo](https://tealium.com/customize-your-tealium-demo/)