Tealium believes in a world where our customers have complete control over their data, and have robust data privacy capabilities to extend to their end users.  Tealium offers a number of features within our leading tag management system, Tealium iQ, that support organizations who want to have more precise control over their customer data and marketing technologies.

Does Tealium iQ collect or store data?
Tealium iQ does not see, collect, or store data being transmitted.  Customers may implement third-party technologies at their own discretion, which can be managed through the Tealium iQ Privacy Widget, if deployed.

Does Tealium iQ share data about end users with third parties?
Because Tealium iQ does not see, collect, or store data, we are not in a position to share any data with third parties.

If Tealium doesn’t see data, how does it manage tags and vendors?
Tealium iQ works in a client-side architecture.  When our customers create data handling and tag management rules in the Tealium iQ user interface, they are essentially building a set of instructions for the browser to execute.  These rules allow the management and routing of data to be done within the browser itself and not through Tealium’s servers.

What is the Tealium iQ Privacy Widget?
The Tealium iQ privacy widget enables our customers to easily offer opt-in or opt-out choices to their online visitors, providing total control over which third-party vendors or cookies those visitors want to allow while browsing that customer’s web properties.

Does Tealium support Do Not Track?
While many third-party vendors have not yet committed, Tealium offers support for Do Not Track, which enables our customers to provide end users with a single, simple, persistent choice to opt out of third-party tracking from a web browser.

What happens when Tealium iQ recognizes a user has turned on functionality in the privacy widget, or enabled Do Not Track?

Tealium iQ ensures that a user’s privacy and Do Not Track settings are honored by simply preventing various vendor tags from functioning on a web page, or stopping the vendor code from being downloaded to the page.  This approach is the most straightforward way of ensuring that the possibility of data collection is eliminated at the source.