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Author Archive for: "Neal George"
Kahuna’s Marchick: Redefining Marketing For the Mobile Era
  1
By Neal George
In IoT and Mobile Posted October 27, 2015

Kahuna’s Marchick: Redefining Marketing For the Mobile Era

With so many Tealium customers witnessing their visitor traffic move from desktop to mobile in staggering numbers, the need to unify cross-channel user behavior and data in real time is greater [...]

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Twin Prime’s Chandrayana: Mobile App Performance Depends on “Last Mile Optimization”
  0
By Neal George
In IoT and Mobile Posted October 1, 2015

Twin Prime’s Chandrayana: Mobile App Performance Depends on “Last Mile Optimization”

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DFJ’s Murarka: Legacy B2B Software Vendors Should Prepare for Mobile Disruption
  0
By Neal George
In IoT and Mobile Posted August 27, 2015

DFJ’s Murarka: Legacy B2B Software Vendors Should Prepare for Mobile Disruption

Editor’s note: the following is an interview with Bubba Murarka of DFJ, a venture capital firm. Neal George (NHG): Tell us about your role at DFJ? Bubba Murarka (BM): I’m a investing [...]

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Why it’s Time to Embrace Cross-Device Sessions as a New Mobile Metric
  0
By Neal George
In IoT and Mobile Posted June 2, 2015

Why it’s Time to Embrace Cross-Device Sessions as a New Mobile Metric

Today’s marketers are increasingly attracted to solutions that claim to connect visitor IDs across devices to create more holistic customer views. Clearly the need for doing so is important given [...]

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About the Author

Neal George

Neal George is Vice President of IoT & Technology Partnerships. Neal has over 15 years of successful digital marketing experience and is responsible for leading the strategy and global adoption of Tealium's mobile solutions. Prior to this role, Neal was instrumental in running North America Field Sales, helping grow Tealium into the definitive market leader for enterprise tag management. Neal comes to Tealium following successful sales leadership roles at companies like WebSideStory, Visual Sciences, Omniture and Adobe.

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