Customer Centricity

Digital Velocity 2016 is just around the corner, and we couldn’t be more excited about this year’s agenda – our strongest and most diverse yet. For those of you who aren’t familiar, Digital [...]

We’re proud that several of the companies that made Internet Retailer’s 2015 Hot 100 list happen to be Tealium customers. Every year, editors and researchers from the magazine make a list of [...]

A Reflection on Festival of Marketing 2015 Festival of Marketing 2015 was an incredible couple of days. Hosted at Tobacco Docks in London, the exhibition had many highlights for Tealium. Not only [...]

When we first launched Tealium AudienceStream as the visitor profile engine for our customer data platform, we first focused on delivering end-to-end real-time data collection and distribution. [...]

One of the most strategic components of your digital marketing technology stack is your “data layer.” Simply put, the data layer is the data structure that outlines all the digital data that you [...]

Big Data … there I said it. As annoying as it is to hear that term, it is a very real problem that has plagued companies for years now. At the core of the problem is a legacy approach to [...]

The opening discussions of deploying the Tealium AudienceStream™ real-time action engine always revolve around use cases and data. Often times the discussion quickly jumps from the use case right [...]

For years, marketers have relied on visit-based measurement to optimize their marketing channels, resulting in lots of analysis, but little action. Today’s marketers need to embrace visitor-based [...]

The age of real-time omnichannel personalization is here, which is both a great opportunity and challenge for marketers: namely, how do you implement effective personalization without [...]

Digital Velocity Europe returned to London for its third annual edition last month and our user conference continues to get bigger and better every year. Digital marketing and analytics [...]