Customer Centricity

In my last post, I outlined the shortcomings of the marketing funnel when it comes to today’s marketplace. But given the limitations of existing models, how does one go about measuring marketing [...]

Digital Velocity Europe returned to London recently for the second year and this time it was even bigger and better. Tag management and data unification continue to be hot topics, drawing [...]

The world is changing before our eyes, including the way we carry out our daily activities. For example, I recently hired a roofer to fix a leaky roof at my house. To find one, I asked for [...]

The data layer is among the most strategic parts of your marketing technology strategy. Simply put, it’s the foundation from which you’ll be able to build real-time, forward-looking, [...]

Since we last spoke, I have noted additional signs of “hyper-BS” surrounding the term Big Data. One of the most interesting ones I saw was while I was on my way to the office and noticed a car [...]

In HBO’s uber popular drama series “Game of Thrones,” a major plot line revolves around the “War of the Five Kings” – an ongoing war between five powerful families over who shall sit atop the [...]

I’m headed off to London for a few weeks to see a few of our partners and customers, which I always enjoy. Although, to put it mildly, I am really not a fan of sitting on a plane for more than a [...]

Like many warm-blooded guys, I prefer to hit the web when searching for my favorite style of sneakers. Last week, I found the exact shoes I wanted on a great e-commerce site for an awesome price. [...]

Friends, I have something very serious to discuss with you today. As you may have heard, there is a huge problem greatly impacting all of us. In fact, should we not do something about it, I would [...]