Data Orchestration: Providing A Single Source of Truth

Engaging with today’s modern audience along the linear customer journey we’re accustomed to isn’t keeping up with customer expectations. In today’s digital ecosystem, brands have more opportunities than ever before to communicate with their audience. But making sense of so much data, gleaning timely and relevant insights and becoming smarter about delivering personalized experiences at scale is difficult.

So why is creating in-the-moment, cross-channel and cross-device experiences so hard? Data is fragmented and hard to integrate across all of the technologies savvy professionals use to communicate with their customers.

Elizabeth Marshall, Sr. Solutions Consultant at Tealium, recently did a webinar on Data Orchestration: Providing The “Single Source of Truth” On Your Customer.