Marketing Strategy
December 5, 2023
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MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.
The Path To Customer Centricity Lies in Dismantling Data Silos
A CMS Wire Article
According to the DMA Statistical Fact Book, the two most significant barriers to achieving data-driven marketing success are integrating data across platforms and data quality and completeness. Further, understanding customer interaction data across all channels is the number one challenge for marketers. A CMO Survey shows even more sobering statistics. It reports integration..keep reading.
7 Trends That Will Disrupt And Define Retail in 2018
A Retail Dive Article
Retailers are coming off the best holiday season since 2011. Sales surged 4.9% and e-commerce jumped 18.1%. So while many retailers are still struggling to find their niche or shed debt loads, others are investing in new technology, stores and programs to ride this wave of strong consumer confidence. No doubt, 2018 will be…keep reading.
3 New Year’s Resolutions in 2018 For Your MarTech Stack
A ChiefMarTec Article
ChiefMarTec has interrupted their series on the 5 disruptions to marketing (2018) to bring you these three resolutions for getting the most out of your marketing technology stack in the year ahead — along with specific ideas for implementing them successfully. The first resolution is to rationalize…keep reading.
The Big Trends of 2018 Businesses Can’t Ignore
An information week Article
‘Digital transformation’ is creating exciting opportunities for businesses to develop new revenue streams and become more efficient. However, it also opens up threats. In some sectors, adoption is happening so quickly that businesses are facing their ‘Kodak’ moment. Companies operating in industries like retail or financial services need to either fully embrace digital transformation or face…keep reading.
Your January Action Plan
A Success Magazine Article
Success Magazine has put together a monthly to-do list of 10 things you can do right now to improve yourself and your life. This month, take a hard look at where you stand in life and renovate where necessary. Get intentional about the things you want to change and take the…keep reading.
