Marketing Strategy
December 5, 2023
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MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.
The Crippling Hidden Expenses Bringing Technology In-House
A MarketingTech News Article
An integral part of any business is technology, but regardless of whether it is owned or outsourced, it is still a significant investment for brands to make. The most important aspects for brands to consider when looking to implement new technology are transparency and control, especially with the impending tightening of new data regulations on the horizon. This is why brands shouldn’t just look to a vendor, but an end-to-end technology provider that…keep reading.
5 Customer Experience Trends To Watch
A CMSWire Article
Delivering strong customer experiences (CX) ties directly to your bottom line. And we all know there’s no “customer experience success” switch you can simply turn on in your organization. Customer experience requires a difficult, ongoing, organizational-wide change to fully meet the demands of customers beyond traditional programs like…keep reading.
Brands, Please Stop Ruining The Consumer Mobile Journey With Desktop Experiences
A Marketing Land Article
People check their phones every 15 minutes on average, about 47 times a day, even if they have no alerts or notifications, according to a Deloitte study. And that number has remained steady for the past few years. Mobile isn’t just the first screen or the only screen — it’s become part of everyday consumer behavior. It’s the device they reach for when they need to make decisions at any moment about what to buy, where to go or what to do. So then why are brands…keep reading.
GDPR Is Coming: Are You Ready?
A CIO Article
The European Union will begin enforcement of its General Data Protection Regulation (GDPR) on May 25. Is your organization ready? The GDPR was adopted by the EU in April 2016 after more than five years of work to modernize the EU’s data regulation. It applies to personal data relating to EU residents regardless of where that data is processed. It also defines the scope of EU data protection legislation. And GDPR gives regulators serious teeth…keep reading.
5 Strategies For Your Most Productive Workday
A Success Article
Regardless of whether you are a high profile business leader or a freelancer in charge of your own hours, it can be a struggle to fit in a productive day’s work and shut down your computer at a reasonable hour. However, turning your working day around might be as simple as changing just a handful of behaviors. Here are 5 simple steps to doing better work and…keep reading.
