Marketing Strategy
December 5, 2023
MarTech news is exciting, innovative and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.
Is Your Data Fit for the AI Revolution?
A CMSWire Article
When Google CEO Sundar Pichai declared the company’s core focus had moved from mobile-first to Artificial Intelligence (AI), it became clear the AI revolution was no longer imminent — it was already here…keep reading.
Your MarTech Silos Are Slowly Killing Your Company (And What To Do About It)
A Forbes Article
The average company invests in 16 separate marketing technology platforms, which leave a ton of blind spots. What you don’t see can kill your company. Here’s how to eliminate this threat… keep reading.
4 Must-Have Technology Solutions To Maximize Your E-Commerce Growth
An Inc.com Article
The customer expects more and more from the brands it interacts with and purchases from today. The customer doesn’t want to feel stalked online, but appreciates a personalized interaction and wants to feel remembered for purchasing with you through personalized customer service after the fact, and with relevant recommendations in the future…keep reading
Nude by Nature’s Data-driven Test Validates Retargeted Display Advertising Spend
A CMO.com.au Article
A data-driven experiment by Australian cosmetics producer, Nude by Nature, to test the effectiveness of retargeted display advertising has seen the group achieve sales uplift of 11.8%…keep reading.
Here’s Why Marketers Should Not Ignore this Supreme Court case
A MarTech Today Article
Marketers accustomed to utilizing the voluminous flow of data provided by mobile device carriers should keep an eye on an upcoming Supreme Court decision…keep reading.
Partner Content Spotlight
Tealium partner Brooks Bell holds an annual Testing and Optimization conference for enterprise brands called ‘Click Summit.’ Whether you attended Click Summit 2017 or not, you can still share in some of the amazing insights generated. Download more than 175 takeaways you can use to improve your own testing and optimization program!
