Data Strategy
April 18, 2024
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Customers are generating vast amounts of data while engaging on their mobile devices: browsing websites, interacting with native apps, leveraging GPS and other location services, and so much more. And with content consumption moving mainly to mobile from desktop computers (and more and more data coming from connected devices and IoT), it’s essential that organizations ensure their data strategy is comprehensive and includes a vast array of new types of data.
“By 2019, mobile advertising is expected to represent 72% of all U.S. digital ad spending.” Source: MarketingLand Click To TweetBecause brands need to be where their customers are, mobile advertising campaigns and strategies are now top of mind for any business engaging with today’s modern audience.
Checkout these 4 key mobile stats that every brand should know to help guide their mobile strategies and tactics in the year ahead:
As a trusted leader in the mobile data technology space, Tealium’s approach to mobile allows brands to integrate mobile data seamlessly across a tech stack to engage customers on any device, at any time and with a consistent and relevant message.
“Mobile-influenced offline spending is already over $1 trillion. People do heavy mobile research before indulging in offline purchasing in almost all categories.” Source: Forrester Click To TweetCheckout key mobile insights, thoughts and strategies from Tealium Experts and customers around all things mobile data:
“The customer journey is no longer a linear path. So it’s essential to orchestrate all of your data sources- web, mobile, IoT and beyond- to ensure that every aspect of your customer experience strategy shares the same data to fuel real-time, relevant experiences.” – Meredith Albertson, Senior Director of Marketing at Tealium
“Now that mobile is consumers’ preferred engagement screen, identifying new users and subscribers out in the mobile melee is essential […] The solution is the Customer Data Hub” – Arthur Brodeur, Vice President, Digital Data Operations at Beachbody
“With the rise of mobile and IoT devices we have more data than ever to connect online and offline customer behavior, but it has to be unified” – Adam Corey, CMO at Tealium
“Users spend on average 69% of their media time on smartphones.” Source: comScore Click To Tweet“I’ve been using Tealium for 5 years and that encompasses 3 different companies […] Using Tealium has been great, especially on mobile.” – Johnson Ta, Director of Digital Measurement Strategy at A&E Networks
Looking for more information on what exactly mobile data is? Learn more here on everything mobile related from data collection and management to activation for analysis and customer engagement.
Needing to understand how to best leverage your brands customer data in the multi-screen era? Learn more here.
