You might think that Tealium and pancakes have little in common, but put a bunch of hungry Tealium engineers in an office on Pancake Day (or Mardis Gras/Shrove Tuesday depending on your locale), and we’ll soon change your mind! Tealium engineers are a creative and resourceful, if unconventional, bunch, and despite having no proper cooking equipment (or most of the usual ingredients), we were determined to have pancakes in the office on Pancake Day, Tuesday February 13th.
A quick recipe hunt and a short while later, we were enjoying freshly-made banana pancakes from the microwave, made with just a few select ingredients we had on hand. Needless to say, they went down a storm, and productivity levels in Tealium’s Reading, UK office were the highest they have ever been!
Back on a more serious note, our “Tealium Engineering Pancakes ™” do have a loose (OK… tenuous!) connection to Tealium, but we’ll work with it.
Tealium enables you to hand-pick from a huge variety of different ingredients (read technology vendors) to make up your Marketing Cloud. Who says just because everyone else is making their “Data Pancakes” the conventional way, using the same big technology vendors that everyone else chooses, that this is the best way for your organisation? For some organisations, this will certainly be the case, but using Tealium gives you the choice of picking and choosing the vendors that are right for you (and easily changing them in the future if they are no longer suitable).
Tealium enables you to hand-pick from a huge variety of different ingredients (read technology vendors) to make up your Marketing Cloud. Click To TweetFor some reason, no matter how hard I tried, I couldn’t convince our marketing team to work with “Build Your Own Data Pancake”, but instead they came up with “Build Your Own Marketing Cloud ™”. Without further ado, here is Tealium’s recipe for success to Build Your Own Marketing Cloud:
Ingredients
And finally, if you’re really in a bind and NEED pancakes in your office, here’s our improvised microwave-friendly recipe. The recipe yields enough for 2-3 hungry software engineers, but feel free to multiply the ingredients as appropriate.
Ingredients
1 cup all-purpose/plain flour
1 ripe mashed banana (the more mashed, the better)
1 tsp baking powder
1 cup milk/water (we used soy milk, but any kind will do)
Mix all the ingredients well with a fork, and pour enough batter onto a microwaveable plate for 1 medium pancake. Microwave for 90 seconds, un-stick from plate and flip over, and return to the microwave for 30 seconds to 1 minute (or until cooked through).
Enjoy your pancakes and your new Marketing Cloud!